RECEIPT #LIA-HA
NOV 14, 2025
PREDICTION BY
Lia Haberman“In 2026, I expect affiliate creators to become an even bigger share of the marketing mix. We're seeing a clear shift toward creators who influence culture and … In short: Creator marketing is non-negotiable in 2026, with Instagram as the dominant stage and micro-influencers as the MVPs.”
FOLLOW-UP
Lia Haberman's prediction that creator marketing would be non-negotiable in 2026, with Instagram as a dominant stage, aligns with post-event SXSW 2026 coverage which heavily featured creator economy and influencer marketing themes.
ORIGINAL SOURCE
ICYMI by Lia Haberman (Substack)